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Control your URL strings

Control your URL strings

Control your URL strings

Controlling URL strings is a critical aspect of optimising websites for better visibility and user experience. 

By managing URL structures effectively, businesses can eliminate errors such as 301, 302, and 404 errors, ensuring that missing pages are handled correctly and URL strings accurately describe the content they represent. 

Here's a comprehensive guide on how to wield control over URL strings to enhance SEO performance:

Dirty URLs

1: Use clean URLs.

Clean URLs, also known as user-friendly URLs, are URLs that contain words instead of query strings, question marks, ampersands, and numbers. 

These URLs are not only easier for users to read and understand but also favoured by search engines for indexing purposes. When creating URLs for your website's pages, aim for simplicity and clarity, incorporating relevant keywords where possible to improve search engine visibility.

Manage changes with redirects

2: Manage changes with redirects.

As you edit your website content, changes are inevitable, and URLs may inadvertently move or change over time. 

To maintain SEO equity and prevent users from encountering dead ends, it's crucial to implement redirects for old URLs that have been moved or renamed. Utilise 301 redirects to permanently redirect old URLs to their new counterparts, preserving link juice and ensuring a seamless user experience.

Clean URLs

3: Generate descriptive URLs automatically

To streamline the process of creating descriptive URLs, leverage rules based on page titles and menu hierarchy to automatically generate URL strings that accurately reflect the content they represent. 

By aligning URL structures with page titles and site navigation, you can create a logical and intuitive URL hierarchy that enhances both user experience and search engine crawlability.

The Drupal CMS does this automatically for you with the Pathauto module.

Page not found

4: Catch 404 errors effectively.

404 errors, also known as "page not found" errors, occur when users attempt to access a page that does not exist or has been moved. 

To mitigate the impact of 404 errors on SEO performance and user satisfaction, implement strategies to catch and handle these errors effectively. Consider implementing custom 404 error pages that provide helpful information and navigation options for users. Additionally, leverage tools and techniques to identify close matches for missing URLs or automatically redirect users to relevant search pages to help them find the content they're looking for.

Marketing Workshops

Try our marketing workshops for FREE

The first FREE introductory workshop will cover the business identity section of the brand development training programme. 

This 45 minute call will cover the following areas: 

  • Splitting your marketing activities into customer acquisition and customer nurturing marketing strategies 
  • Add clarity to your objectives by asserting a well defined USP 
  • Generate a business identity by presenting value and results combined with your passion to deliver 

The complete workshop programme includes Business Identity, Marketing Analysis, Content Marketing, Website Strategy, Business Analytics and Messaging Strategy. These workshops can be arranged as 45 minute telephone / Zoom calls to be held once a week (a time and day that fits). Those companies who wish to take this further can arrange one-2-one training or join an existing workshop group held on Wednesdays or Thursdays.

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SEO Strategy

SEO Strategy

SEO Strategy

How to make sure your site is found on the search engines, simple steps to optimising your site. 

It is vital that the pages on your site are optimised for the search engines. The consequences are that your customers will not be able to find you. Information retrieval is the science of searching for information. All search engine algorithms are based on information retrieval theories and methods. These algorithms are closely guarded secrets, but knowing the fundamentals of information retrieval is the key to unlocking these secrets of search engine optimisation.

Search engine friendly

How the search engines work

Anyone who uses search engines knows the frustration of typing in a phrase only to find the results return pages about a similar – but unrelated – items. 

The companies running the search engines, themselves, are also aware of this and in order to make their results more accurate, they are turning to increasingly sophisticated information retrieval techniques. 

Gone are the days when improving your ranking on the search engines was a simple case of repeating a number of keywords and phrases on your pages. In the past, to achieve page one ranking, all you needed to do was to have more keywords on your pages than any of your competitors. Now the search engines regard this as spamming. 

Research

Writing search engine friendly content

What you can do to give your pages a powerful advantage. 

The 7 steps revealed:

  1. Keep your pages as uncluttered as possible
  2. Use met tags
  3. Aim to comply with formatting standards
  4. Research your keywords
  5. Use correct grammar
  6. Use synonyms and metaphots
  7. Keep your test tight
Control your URL strings

Control your URL strings

Controlling URL strings is a critical aspect of optimising websites for better visibility and user experience. 

By managing URL structures effectively, businesses can eliminate errors such as 301, 302, and 404 errors, ensuring that missing pages are handled correctly and URL strings accurately describe the content they represent. 

Metadata

Adding metatags to your website

Meta tags stand as silent but powerful tools that wield immense influence over search engine rankings, social media sharing, and user engagement. 

By strategically setting meta tags for your website, you can elevate its visibility, improve its search engine optimisation (SEO) performance, and enhance the user experience. Here's a comprehensive guide on how to leverage meta tags effectively to optimise your website:

Communicating with search engines

Communicating with search engines

Effective communication with search engines is essential for optimising your website's visibility and driving organic traffic. 

By creating an XML sitemap, indexing appropriate content, using cron to rebuild your sitemap regularly, leveraging Google Search Console and Bing Webmaster Tools, and understanding the robots.txt file, you can enhance your website's interaction with search engines and maximise its potential for success in search results.

SEO tools and automation

Page optimisation

SEO page optimisation is a multifaceted endeavour that requires careful planning, strategic execution, and continuous monitoring. 

By incorporating elements such as breadcrumbs, internal linking, W3C validation, Yoast SEO analysis, SEO Diff tracking, and content scheduling into your optimisation strategy, you can enhance your website's visibility, usability, and ranking potential in search engine results. 

Stay vigilant, adapt to changing SEO trends, and continually refine your optimisation efforts to achieve long-term success in the competitive digital landscape.

SEO for mobile and social media

SEO for mobile and social media

Optimising for mobile experience and leveraging social platforms are essential components of a successful SEO strategy. 

By ensuring your website is responsive, optimising for local search, and actively engaging with your audience on social media, you can enhance your online visibility, drive traffic, and improve search rankings. Embrace these strategies to stay ahead in the ever-evolving digital landscape.

Security and performance

Security and performance for SEO

Prioritising security and performance optimisations is essential for maintaining a competitive edge in today's digital landscape. 

By conducting regular security reviews, ensuring correct SSL certificate installation, optimising performance settings, and implementing Gzip compression for HTML files, you can enhance your website's security, speed, and SEO potential. Stay vigilant, keep abreast of emerging threats and trends, and continuously refine your website's security and performance strategies to achieve long-term success.

Marketing Workshops

Try our marketing workshops for FREE

The first FREE introductory workshop will cover the business identity section of the branding development training programme. 

This 45 minute call will cover the following areas: 

  • Splitting your marketing activities into customer acquisition and customer nurturing marketing strategies 
  • Add clarity to your objectives by asserting a well defined USP 
  • Generate a business identity by presenting value and results combined with your passion to deliver 

The complete workshop programme includes Marketing Analysis, Content Marketing, Website Strategy, Messaging Strategy and Business Analytics. These workshops can be arranged as 45 minute telephone / Zoom calls to be held once a week (a time and day that fits). Those companies who wish to take this further can arrange one-2-one training or join an existing workshop group held on Wednesdays or Thursdays.

I'm interested in
I am*

Brand guidelines

Brand guidelines title

Brand guidelines

In modern marketing, where every interaction matters, brand guidelines stand as the beacon guiding consistent and coherent communication. 

This document encapsulates the essence of a brand's story, providing a road-map for maintaining cohesion across various touch-points. Whether you're launching a startup or revitalising an established brand, creating a comprehensive brand guideline document is essential for fostering recognition, trust, and loyalty among your audience. Here's a step-by-step guide to crafting a brand guideline document that captures the essence of your brand and ensures consistency in every communication.

Brand story

Define Your Brand Story

Begin by defining your brand's story, drawing insights from the results of brand development exercises.

Identify the key elements of your brand's personality, writing style, and visual style. Your brand's personality should reflect its values, mission, and unique identity. Determine the appropriate writing style—whether it's formal, conversational, or playful—to communicate with your target audience effectively. Additionally, establish a visual style that resonates with your brand's personality, incorporating elements such as imagery, typography, and color schemes.

Netflare name

Present Your Official Brand Name

Introduce your official brand name, providing insights into its origins and significance. 

Share the story behind the company name and logo, including pronunciations and proper usage guidelines. Illuminate the thought process behind the design of your logo, highlighting its symbolic meaning and visual elements. Specify how the logo should be used, including guidelines for size, spacing, and placement. Additionally, showcase any secondary logos, marks, or symbols associated with your brand, outlining their usage and significance.

Brand guideline

Outline Logo Details

Delve into the specifics of your logo design, explaining its composition and elements. 

Provide guidelines for its usage across different mediums and formats, ensuring consistency and clarity. Highlight any variations of the logo, such as secondary logos or marks, and specify their appropriate usage scenarios. Outline size and spacing requirements to maintain visual integrity and legibility across various applications.

Logo colours

Outline logo colours

Specify the colour palette associated with your brand's logo, including primary, secondary, and accent colours. 

Provide hex codes or Pantone references for each colour to ensure accurate reproduction across different platforms and materials. Emphasize the importance of consistency in color usage to maintain brand identity and recognition.

Colour palette

Outline Colour Palette

Highlight the broader colour palette used in your brand's visual identity, including primary, secondary, and extended accent colour palettes. 

Explain the significance of each colour and its role in conveying the brand's personality and message. Provide guidelines for colour combinations and usage to maintain visual harmony and consistency in all brand communications.

Typography selection

Typography Selection

Select primary and secondary fonts for use in various brand communications, specifying font weights, styles, and colours. 

Ensure that typography reflects your brand's personality and enhances readability across different mediums. Provide guidelines for font pairing and usage to maintain visual coherence and consistency.

Icons and illustrations

Outline Icons and Illustration Styles

Define the style and usage guidelines for icons and illustrations associated with your brand. 

Specify the visual characteristics, such as line weight, style, and colour palette, to ensure consistency with your brand's overall aesthetic. Provide examples and guidelines for incorporating icons and illustrations into brand communications effectively.

Photographic style

Outline Photographic Style

Define the photographic style that aligns with your brand's visual identity, including composition, lighting, and subject matter. 

Specify guidelines for image selection, editing, and usage to maintain consistency and authenticity in visual storytelling. Provide examples and inspiration to guide photographers and designers in capturing images that reflect your brand's personality and values.

Logo design

Logo design

Logo design

Your logo design should encapsulate the essence of your business and communicate this in a visually memorable way.

Your logo is the foundation of your brand identity. Use it to foster brand loyalty, grab attention and separate you from your competition.

Brand identity

Brand identity

Brand identity

Unlocking the Essence of Brand Identity: Unveiling the Soul of a Brand.

At the core of every successful brand lies its identity, the essence that sets it apart in the crowded marketplace. Brand identity encompasses the visible elements that represent a brand, serving as the visual and conceptual foundation upon which all branding efforts are built.

Brand development

The Role of Brand Development

While it may be tempting to jump straight into designing a logo or choosing brand colours, true brand identity emerges only after undergoing a thorough brand development process. 

This process involves defining the business identity, conducting market analysis, crafting a messaging strategy, and structuring information architecture, among other steps. Only by understanding who you are as a brand and how you want to be perceived can you make informed branding choices with confidence and certainty.

Branding design

Crafting a Cohesive Identity

A strong brand identity is not created overnight; it evolves over time through deliberate planning and strategic execution. 

Every aspect of brand identity—from the logo to the colour palette—should align seamlessly with the brand's values, mission, and target audience. Consistency is key, ensuring that every touchpoint reinforces the brand's identity and fosters a memorable and meaningful connection with consumers.

Logo design

The Power of Visual Elements

Visual elements play a crucial role in shaping brand identity, serving as the face of the brand in the eyes of consumers. 

A well-designed logo instantly communicates the essence of the brand, while carefully chosen colors evoke specific emotions and associations. Typography, imagery, and other design elements further contribute to the overall brand experience, reinforcing its identity across various channels and touchpoints.

Is your marketing strategy working?

Strategy working

Is your marketing strategy working?

Elevate Your Marketing with Passion-Led Strategies: Unleash Potential with Netflare's Project CMO Service. 

Traditional marketing strategies are constrained by profitability, often leading to dropping strategies with negative ROI. Alternatively, nurturing existing customer relationships and offering tailored products and services can enhance customer lifetime value.

Chief marketing officer

Here's what you get with a Project CMO:

Access to All Training Workshops: 

Acquire comprehensive knowledge and skills through exclusive training sessions tailored to enhance your marketing proficiency. 

Create a Strategy Planner Document: 

Develop a robust strategy planner document encompassing industry research, competitor analysis, market gaps, target market delineation, and identification of barriers to entry, empowering you with insightful data to drive informed decision-making. 

Benefit from a Dedicated Project CMO: 

Leverage the expertise of a seasoned Chief Marketing Officer (CMO) to lead your marketing team, providing strategic direction and fostering innovation to propel your brand forward. 

Conduct SEO Analysis and Digital Analytics Integration: 

Optimize your online presence with thorough SEO analysis and seamless integration of digital analytics into your website, ensuring enhanced visibility and performance in the digital landscape. 

Ensure Full Accountability and Transparency: 

Enjoy peace of mind with full accountability for agreed Key Performance Indicators (KPIs) and goals, coupled with monthly reporting on sales revenue and attainment of predetermined KPIs, fostering transparency and facilitating informed decision-making.

OfficeSTOR logo

"The weekly visits from Netflare has helped to steer my sales in mesh protection to become a significant part of the business."

Enhance your confidence in our approach with testimonials like that of Dave Cartwright, CEO of OfficeSTOR

This firsthand account underscores the tangible impact of our strategies in driving sales and shaping business growth.

No strategy

What are the risks of having no strategy?

By neglecting to refine your marketing approach, you risk falling into the cycle of repeating past mistakes, such as overspending on advertising without yielding desired results. 

Additionally, insufficient time allocated to marketing efforts may lead to addressing the same issues repeatedly, hindering progress and stunting business growth.

Customer journey

Embrace passion-led strategies

Embracing passion-led strategies through Netflare's Project CMO service offers a transformative approach to marketing, providing access to comprehensive training, strategic planning tools, dedicated CMO guidance, SEO optimisation, and transparent accountability. 

With testimonials like Dave Cartwright's from OfficeSTOR highlighting tangible success, and by avoiding the pitfalls of repeating past mistakes, businesses can unlock their full potential for sustained growth and prosperity.

Expected results

Get a FREE taster of what a Project CMO can do for your business

Ask for a FREE introduction to our training workshops and discover how a Project CMO can work with your business. 

This 45 minute call will cover the following areas: 

  • Splitting your marketing activities into customer acquisition and customer nurturing marketing strategies 
  • Add clarity to your objectives by asserting a well defined USP 
  • Generate a business posture by presenting value and results combined with your passion to deliver 
I'm interested in
I am*

Are you too busy to think about marketing?

No time

Are you too busy to think about marketing?

Most B2B companies find they hop between feast and famine. Why?

Mostly because when they're busy, they don't have time to spend on lead generation and marketing campaigns to keep their sales pipeline full.

When sales start to fall, businesses become desperate and find short-term fad strategies that end up failing in the long-term. The trouble is that businesses that fall into this pattern know the solution and yet still fail to resolve it. If you find you're stuck in this repeat loop, you must follow the steps outlined below to break free from the cycle and establish a sustainable marketing strategy that ensures consistent growth and stability for your business.

Ground up passion

Start from the ground up

Identify your strengths and align your business around your passion to deliver value and results.

There will be aspects of your business that seem difficult and other aspects that come naturally to you. By discovering what you really enjoy doing and building on this to nurture your passion, not only will you find business life easier, but you can use this to define your uniqueness. 

The enjoyable aspects of your business will be the part of the business that gives you true satisfaction when it is done well. It will not be so surprising then, that this area of your business will be the most valued by your customers.

Marketing Analysis

Perform a Comprehensive Marketing Analysis

Determine buyer personas, ideal customer profiles, and establish strong customer relationships. 

Understand the benefits your customers seek and tailor your offerings to deliver value and results.

 

Reliance

Focus on Giving, Sharing, and Serving

If you could demonstrate empathy for your customer's pain and provide the solutions to help them, how would that affect your business?

Nurture customer relationships and extend their lifetime value through a focus on giving, sharing, and serving.

Free workshop

Create Irresistible Offers

Enhance lead generation activities by crafting irresistible offers to attract new customers.

Of the normal products and services you would offer a prospect, consider what part or aspect of your offer you could make available for a substantially reduced price, or even free.

 

Autoresponder email

Develop Targeted Campaigns

Design campaigns that target specific segments and attract the right customers for your products and services.

Sales strategies can be tailored to fit your buyer personas and help personalise your communication, making your message better understood.

Nurture your passion

Utilise Up-Selling and Cross-Selling

Increase revenue from long-term customers through up-selling and cross-selling. 

Develop products and services aligned with your passion to deliver results.

Measuring success with business analytics

Constantly Measure and Improve

Establish key performance indicators (KPIs), measure activities, and use data to make informed decisions for continuous improvement.

Your KPIs will be a set of measurements you take on a regular basis in order to track the performance over time.

Chemex logo

From sales and marketing at Chemex:

"By focusing more on developing a better relationship with our existing customers and in turn getting more sales, our lead generation initiatives became easier because the first sale was no longer a battle to squeeze out a profit and yet win the sale."

No strategy

What are the risks of having no strategy?

By putting off developing a long-term marketing approach, you risk continuing the cycle of feast and famine, and begin to feel disillusioned with costly and unsuccessful advertising campaigns. 

Additionally, insufficient time allocated to marketing efforts may lead to addressing the same issues repeatedly, hindering progress and stunting business growth.

Culture

Neglect marketing at your peril

In today's fast-paced business environment, neglecting marketing amidst the chaos of day-to-day operations can lead to detrimental consequences.

From building a solid marketing foundation rooted in passion and value delivery to crafting targeted campaigns and nurturing customer relationships, each step is crucial in establishing a sustainable marketing strategy. 

By prioritizing marketing efforts, businesses can avoid the pitfalls of ad-hoc approaches and instead, foster consistent growth and success.

Netflare has the training workshops to arm you with the knowledge and the tools to achieve this. 

However, if you need any further assistance, Netflare offers Project CMO's that will  provide you with actionable steps to break free from the common challenges faced by businesses stuck in the feast-and-famine cycle.

Expected results

Get a FREE taster of what a Project CMO can do for your business

Ask for a FREE introduction to our training workshops and discover how a Project CMO can work with your business. 

This 45 minute call will cover the following areas: 

  • Splitting your marketing activities into customer acquisition and customer nurturing marketing strategies 
  • Add clarity to your objectives by asserting a well defined USP 
  • Generate a business posture by presenting value and results combined with your passion to deliver 
I'm interested in
I am*

Are you spending too much on ads?

Spending

Are you spending too much on ads?

Here's how to unlock your potential to maximise your marketing ROI and improve sales.

By exploring the concept of modelling your marketing efforts, you'll learn how to predict your ROI accurately. 

With the right tools and strategies, you'll discover how to run multiple campaigns targeting various customer segments at optimised levels, ultimately driving sales to even greater heights.

Buyer personas

Re-evaluate your buyer personas

Accurately identify and understand your different customer segments, ensuring your marketing efforts align with their behaviours and preferences.

Creating detailed personas can help build rapport with potential customers by making the message personalised. The research and preparation of creating a buyer persona will help you understand and address their concerns. Each buyer persona will have different pain points you can address separately.

Website strategy

Enhance your customer engagement

Determine path scenarios through your content to engage and educate your customers. 

By providing impartial and educational content, you will gain trust with your customers.

By providing persuasive offers at opportune moments, you will increase the likelyhood of catching the customer when they're ready to buy.

 

Autoresponder email

Use auto-responders for each customer segment

Align your auto-responder email campaigns with the specific pathways designed for each customer segment, increasing relevance and engagement.

You can explore different styles of auto-responders:

Impartial

Prospect is hunting for information and comparing you with others.

Differentiation

Prospect is comparing products and services.

Persuasive

Prospect is ready to buy.

Google analytics

Audit your digital analytics setup

Check your Google Analytics configuration to ensure it accurately measures the performance of landing pages. 

Use tags and landing pages to optimise the capture of possible events. 

With the right messages, you can track customers in each segment, enabling you to gauge their level of interest and education, ultimately increasing the likelihood of conversion.

Web stats

Enhance the effectiveness of your KPI tracking for each customer segment

Optimise your data collection methods to achieve better informed ROI decisions.

If you have a clear path set for the actions you want your visitors to take, you can either use web analytics to track these specific actions, or you can include tagged pages or landing pages throughout the path your visitors take and then count the number of visits to those pages using your webstats analyser tool.

MeshSTOR logo

According to Meshstor, "Once you identify your customer types, you can target them with the right product and the right offer."

Meshstor utilises Mailchimp email campaigns to effectively connect with their various customer segments.

They further emphasise the value of such campaigns by stating:

"Netflare has helped us turn the whole process of sending emails into a simple weekly event."

This testimonial underscores the importance of targeted email marketing in engaging different customer segments and streamlining the marketing process.

Spiral out of control

An unmanaged budget can quickly spiral out of control

This leads to inefficiencies in your advertising campaigns. 

Without proper oversight, you risk making costly mistakes when attempting to scale up your advertising efforts. 

This can result in missed opportunities, where you may overspend on narrowly targeted customer segments instead of exploring more lucrative buyer personas. 

By neglecting to optimize your ad spend, you limit your potential for growth and profitability, ultimately hindering the success of your marketing endeavors.

Customer journey

Maximise your ROI and start driving business growth

Effectively managing your advertising budget and optimising your marketing efforts are crucial for maximizing ROI and driving business growth. 

Netflare has the training workshops to show you how to refine your buyer personas, improve your KPI tracking and align your auto-responder emails.

With clearly defined customer pathways, optimised landing pages, and analytics to track customer engagement on your website, you'll be able to manage your ad spending much more efficiently. 

By implementing these strategies with Netflare, you can ensure that your marketing resources are allocated efficiently, targeting the right customer segments with the right offers. 

Expected results

Get a FREE taster of what a Project CMO can do for your business

Ask for a FREE introduction to our training workshops and discover how a Project CMO can work with your business. 

This 45 minute call will cover the following areas: 

  • Splitting your marketing activities into customer acquisition and customer nurturing marketing strategies 
  • Add clarity to your objectives by asserting a well defined USP 
  • Generate a business posture by presenting value and results combined with your passion to deliver 
I'm interested in
I am*

Is your product/service aligned with your marketing team?

Misaligned

Are Your Products/Services Aligned with Your Marketing Team?

Are your products and services targeting your ideal customer profile? 

Does your marketing team jump from campaign to campaign without focus? 

With passion-led marketing strategies, you can stay focused on what you're good at and find the right customer that suits you, not the other way around. 

Here are some insights and strategies to ensure your products and services are aligned with your marketing team's efforts, targeting the ideal customer profile effectively.

Nurture your passion

Discover Your Passion

Uncover the driving force behind your business by identifying what you enjoy most, what comes easy to you, and what gives you great satisfaction when done well.

Find out how to build your business around what you are really passionate about.

Give share serve

Enhance Customer Engagement

Review your products and services to explore ways to give, share, and serve more, fostering customer loyalty and encouraging repeat business.

Once you have built up a trusted relationship with your customers, you will experience easy and enjoyable business with them.

Customer segments

Develop Targeted Buyer Personas

Create detailed buyer personas representing various customer types, including your ideal customer profile. 

Analyse their preferences and identify the benefits they seek in your products and services.

Front-end marketing

Craft Irresistible Offers

Create compelling offers tailored to attract your target customers.

Of the normal products and services you would offer a prospect, consider what part or aspect of your offer you could make available for a substantially reduced price, or even free.

Persona driven sales

Strengthen Customer Relationships

Build stronger and more trusted relationships with your existing customers by implementing segmented campaigns for each buyer persona. 

Highlight the benefits that resonate most with each customer segment.

Web stats

Measure KPIs Effectively

Set clear Key Performance Indicators (KPIs) to track your marketing efforts' success. 

Utilise available data to assess whether desired results are achieved and find ways to continually improve and optimise your strategies.

Technical Surfaces logo

Here's what Technical Surfaces say about our workshops

"The marketing workshops helped our team to create great content for the website. With help from Netflare, we shaped our focus on developing trusted relationships with our clients by creating help and support tools to manage repair and maintenance."

Crowd

Misaligned marketing targets the wrong customer type

Winning sales from businesses that don't fit your ideal customer profile risks changing your products and services to meet their needs.

Persisting with poorly targeted marketing risks you becoming disillusioned with poor results.

This can lead to wasted resources, missed opportunities, and a decline in customer satisfaction as you struggle to meet the needs of a mismatched audience.

Preferred customer

Start your marketing journey today

In the journey of aligning your products/services with your marketing team, it's crucial to focus on your passion and strengths while catering to your ideal customer profile. 

By discovering what drives your business and enhancing customer engagement through tailored offers and targeted campaigns, you can foster trusted relationships and drive consistent growth. The testimonial from Technical Surfaces underscores the value of effective marketing workshops in shaping a customer-focused approach. However, failing to align marketing efforts with your ideal customer profile can lead to wasted resources and missed opportunities. Embracing passion-led strategies and consistently measuring KPIs will ensure sustained success and customer satisfaction.

Expected results

Get a FREE taster of what a Project CMO can do for your business

Ask for a FREE introduction to our training workshops and discover how a Project CMO can work with your business. 

This 45 minute call will cover the following areas: 

  • Splitting your marketing activities into customer acquisition and customer nurturing marketing strategies 
  • Add clarity to your objectives by asserting a well defined USP 
  • Generate a business posture by presenting value and results combined with your passion to deliver 
I'm interested in
I am*